Don Quot T Blink Is Dream Quot Brief Sponsorship Of Celebrity Big Brother A Spot Ad

Dreams wants to increase its brand and stature of the sponsorship deal of help, says. David Charlesworth, head of sponsorship at Channel 4, admits the association may seem surprising, but to explain the celebrity is a very different product Big Brother. Celebrity Big Brother only runs for three weeks so that at all times. Its interactive platform phone and text voting has meant that it was particularly attractive to providers of telephone network that dreams Association look even more incongruous.